What is PPC?
PPC stands for Pay-Per-Click. You are only charged when a potential customer clicks on your ad after searching for keywords related to your business. You can set a maximum daily budget so you don’t overspend. Need help setting up a Google Ads account? We can take care of that for you.
Doesn't a Google search do the same things as PPC?
Not quite. A Google search allows users to find information on the internet by typing queries into the search bar — and that’s free.
Google PPC ads, on the other hand, are part of a paid marketing strategy where advertisers pay each time their ad is clicked. These ads typically appear at the top of the search results page and are an effective way for businesses to gain visibility and attract potential customers.
So while both involve the Google search engine, they serve very different purposes.
How much do I need to spend to see results?
We recommend a daily budget of $10–15, but we can work with any amount that fits your goals. Your ideal spend depends on your budget and how much competition exists in your area for your type of business.
How do you decide on keywords?
We use several tools, including Google Keyword Planner, to research high-performing keywords. We also analyze your website content — the keywords we use in your PPC ads should also appear in your page headlines and meta descriptions. This ensures your website and ads "talk" to each other, improving ad performance and quality scores.
Can I use images in my ad?
Yes! You can absolutely include images. Sometimes, with new ad accounts, Google may require a 90-day verification period before allowing image extensions — but in our experience, they often allow it sooner.
Once you complete the advertiser verification (you’ll receive an email about it), we can typically start adding images right away. Until then, we’ll get your ad running with strong text and add visuals as soon as it’s allowed.
Do I have to have an ad continually running?
Not at all! While it's often best to keep ads running consistently for brand awareness and visibility, we're happy to set up ads for a limited-time promotion or seasonal push. You can start and stop anytime. Or, we can create a general evergreen ad with an ongoing offer or brand message.
As a small business owner, it's important to have a strong digital presence. Think about how often you do a Google search for something — your potential customers are doing the same!
Keeping your Google Business Profile (GBP) updated with current photos, a list of your services, answers to frequently asked questions, and even special offers can make a big impact. There are plenty of ways to optimize your listing and stand out locally!
We offer weekly, bi-weekly, and monthly updates for your GBP. We can pull images from your Facebook page, create new content (for an additional fee), or post anything you send us.
If you sell products, we’ll add them. If you offer services, we’ll list those too. We’ll fill in as much content as we’re able — and keep your profile active with fresh photos, updates, and offers to keep you visible and relevant.