What is PPC?

PPC is Pay-Per-Click. You are charged only when a potential customer clicks on your ad after dong a search for keywords related to your business. You set a maximum spend per day so you don't overspend. If you need a Google ad account set up, we can do that for you.

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Doesn't a Google search do the same things as PPC?

A Google search allows users to locate information on the internet by typing queries into its search engine (free). On the other hand, Google PPC ads is a marketing strategy where advertisers pay a fee each time their advertisement is clicked by a user. PPC ads appear on the search results page, typically at the top, and are an effective way for businesses to gain visibility and attract potential customers. So, while they both involve the Google search engine, they function in distinctly different ways.

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How much do I need to spend to see results?

We recommend spending between $10-15 a day on your PPC ad, but can set it up for any amount. Depends on your budget and how much competition is in your area for your type of business. 

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What is your fee to set up a Google ad?

We charge a flat set-up rate of $125 per ad and $120/mo ongoing fee. We'll go in weekly and update keywords–add to your negative keyword list and keyword list depending on search terms (what people are searching for). If you're a Fitness Pro, please reach out. We have special pricing for you!

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How do you decide on keywords?

We have a few sites we can research popular keywords, we also use the Google keyword planner. We look at your website and use keywords from it–those keywords should also be in the description of each page (meta descriptions) and headlines. Then we add the same keywords to your PPC ad so they "talk" to each other.

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Can I use images in my ad?

If it's a new ad account, Google has a 90-day waiting period before we can add images. But in our experience, they don't make us wait that long–hey want to know you're a verified, reputable business and not spam. So we can get your ad going, add images later. Once you do your advertiser verification (you'll get an email), it shouldn't be long.

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When do I need to pay? 

Google: You'll have a card on file with Google–you will be charged at the end of the time period you set for your ad.

 

Pinecrest: You'll receive an invoice once your ad is set up, due upon receipt. Or we can charge the card we have on file.

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Do I have to have an ad continually running?

No, but it's usually best to. We're happy to get an ad set up during a promotional month or time period- start and stop when you'd like. Or we can set up an ongoing generic offer/info ad.