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We know AI is everywhere in marketing right now—from writing social posts to analyzing data. For small businesses, it can be an incredibly useful tool. But the businesses or brands that stand out aren’t the ones using the most technology—they’re the ones that still feel human. AI should support your message, not replace your voice. Use AI for Efficiency, Not Identity AI is great for saving time. It can help you draft emails, brainstorm social captions, or spot trends in your

The new year is upon us and it's a great time to think about what you're going to do this year that will put your center on a positive trajectory. As small business owners, your time is limited and valuable, so we'll keep it as brief as possible... Built for Small & Fitness-Based Businesses We began by working with small businesses and fitness studios, so we understand tight budgets, limited time, and the pressure to see results quickly. Our Fit Pro services are designed spec

This is a quick list for those fitness centers out there that need a little boost of creativity. Maybe you're looking for some new ideas this holiday season, or really want to amp up the holiday spirit for your members. Whatever the reason, here's a brain dump of ways to attract potential members and keep those veteran members coming through the door, these busy upcoming months. Decor & Atmosphere This one is a no-brainer: Add festive decorations in the lobby and workout area

The holiday season isn’t just for retailers — it’s a great opportunity for service-based businesses to connect with customers and members, boost bookings, and build momentum for 2026. Here are seven ways to get ready: Plan Your Holiday Offers Think about how your services fit into the season. Offer gift certificates, holiday discounts, or bundled packages — for example, a “New Year Refresh” cleaning special or a “New Year New You” type package for heatlh-related businesses. M

Alright FItPros, here's our top 10 ideas for getting members in the door. Let's dive right in! FREE CLASS FOR LOCAL HEROES Offer free or...

Video is one of the most engaging types of content on social media — and for good reason. Here’s why it works so well, and why your small...

Word of mouth has always been powerful, but in the digital world we're living in, online reviews are the new personal recommendations....

Fall means cooler weather, changing leaves—and yes, college football season! For small businesses, this time of year is more than just...

In today’s online world, algorithms change, ad costs rise, and social media reach can vanish overnight. But one thing remains constant:...

As summer winds down, it’s the perfect time for small businesses to shift gears and prepare for the busy fall season. With back-to-school...

Social media trends shift daily and new platforms emerge overnight but email marketing remains a surprisingly steady powerhouse....

Summer can be a tricky season for small businesses. With vacations, unpredictable foot traffic, and shifting consumer habits, many local...

Independence Day is more than just fireworks and barbecues—it’s also a great opportunity for small businesses to connect with their...

As a small business owner, you wear a lot of hats—and social media might feel like just one more task on an already full plate. But when...

Video marketing has become one of the most effective tools small businesses can use to connect with customers, build trust, and stand out...

When two brands or businesses team up effectively, they don't just share audiences–they create something new and engaging that neither...

Spring is a season of renewal, and for businesses, it’s the perfect time to engage customers with creative marketing campaigns. With...

In today’s fast-paced world, customers expect quick and efficient communication. For small businesses, responding promptly to emails,...

Crafting a successful Google Ads campaign requires strategic planning. Why should Google ads be part of your marketing strategy? Because...

Spring is the perfect season for renewal and growth, and what better time for small businesses to attract new customers than during St....