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If you’ve been avoiding video because you think it requires expensive equipment or professional editing software, think again. Some of the most engaging social media videos are being created every day with nothing more than an iPhone and a few minutes of planning. People want to do business with people. Video helps potential customers/members see the faces behind your business, hear your voice, and build trust before they ever pick up the phone or walk through your door. Step

If you're hosting a sale, grand opening, workshop, fundraiser, class, or community gathering, creating a Facebook Event is one of the easiest and most effective ways to increase visibility and attendance. Facebook Events give your audience a dedicated place to find important details, invite friends, ask questions, and stay updated. Unlike a standard post that can quickly disappear in a crowded news feed, events continue to notify interested attendees and provide ongoing oppor

Your Facebook username is more important than you might think. It helps customers easily find your business online and creates a cleaner, more professional link to share on social media, business cards, and marketing materials. Instead of a long Facebook URL filled with random numbers, customizing your username gives you something simple like: facebook.com/YourBusinessName. See our example below of one Jazzercise Center who has a customized username, versus one that does not.

Your Facebook page often acts as your business’s first impression. When customers or members search for your company, they want to see an active, engaged business—not a page that hasn’t been updated in months. Posting frequently helps keep your business visible, relevant, and connected to your audience. Every update gives customers a reason to interact with your page and keeps your business or center top-of-mind. Benefits of posting regularly on Facebook: Increases visibility

Keeping your Google Business Profile up to date is one of the simplest ways to stay visible, credible, and competitive online and we've developed a comprehensive guide that will give you the exact steps to do it. Here’s why it matters: Boosts your visibility in search—Fresh updates signal to Google that your business is active, helping you show up more often in local search results and maps. Builds trust with potential customers/members—Accurate hours, services, and photos r

Transparency isn’t just a nice-to-have—it’s a powerful business advantage. For small businesses especially, being open and honest can build stronger relationships and set you apart from larger competitors. We've got five quick points on why it's important. Building Trust Trust is the foundation of any successful business. When you’re transparent about your pricing, processes, and policies, customers (or members) feel more confident choosing you. Clear communication—whether i

If you’re trying to capture the perfect moment—whether it’s a product shot, team photo, or action shot—burst mode on your iPhone is a simple tool that can make a big difference. What is Burst Mode? Burst mode takes a rapid series of photos all at once, giving you multiple shots to choose from instead of relying on just one. It’s especially helpful when there’s movement or you want options. How to Take a Burst Photo It’s quick and easy: Option 1: Swipe Method (most common) Ope

In a recent email, we shared the idea of partnering with local med spas and other wellness-focused businesses as a way to support members beyond the workout. Below is a brief overview of the types of organizations a Jazzercise center or gym could collaborate with to build meaningful, mutually beneficial relationships. Whole-body health and wellness go hand in hand, and strategic partnerships like these help expand your reach, enhance member value, and position your brand as p

Spring isn’t just a change in weather—it’s a shift in mindset. Customers are more optimistic, more social, more willing to spend. For small businesses, that makes March the perfect time to re-engage your audience and create timely, fun promotions using built-in moments like St. Patrick’s Day and spring break. Start with a spring refresh Before launching any promotion, make sure your business looks “spring ready.” That might mean updating flyers, refreshing social media visual

They’re always switching things up, aren’t they? Sometimes that’s not a bad thing, but you have to know what you’re doing and be careful. Meta’s Creative + Advantage Ads promise to simplify ad creation by automatically enhancing your visuals and creative assets using AI, but many advertisers (including us) say it isn’t worth it. Here are a few reasons why we’re not fans: Your Creative Gets Changed Without Your Consent Advantage+ Creative can automatically add overlays , alter

We know AI is everywhere in marketing right now—from writing social posts to analyzing data. For small businesses, it can be an incredibly useful tool. But the businesses or brands that stand out aren’t the ones using the most technology—they’re the ones that still feel human. AI should support your message, not replace your voice. Use AI for Efficiency, Not Identity AI is great for saving time. It can help you draft emails, brainstorm social captions, or spot trends in your

The new year is upon us and it's a great time to think about what you're going to do this year that will put your center on a positive trajectory. As small business owners, your time is limited and valuable, so we'll keep it as brief as possible... Built for Small & Fitness-Based Businesses We began by working with small businesses and fitness studios, so we understand tight budgets, limited time, and the pressure to see results quickly. Our Fit Pro services are designed spec

This is a quick list for those fitness centers out there that need a little boost of creativity. Maybe you're looking for some new ideas this holiday season, or really want to amp up the holiday spirit for your members. Whatever the reason, here's a brain dump of ways to attract potential members and keep those veteran members coming through the door, these busy upcoming months. Decor & Atmosphere This one is a no-brainer: Add festive decorations in the lobby and workout area

The holiday season isn’t just for retailers — it’s a great opportunity for service-based businesses to connect with customers and members, boost bookings, and build momentum for 2026. Here are seven ways to get ready: Plan Your Holiday Offers Think about how your services fit into the season. Offer gift certificates, holiday discounts, or bundled packages — for example, a “New Year Refresh” cleaning special or a “New Year New You” type package for heatlh-related businesses. M

Alright FItPros, here's our top 10 ideas for getting members in the door. Let's dive right in! FREE CLASS FOR LOCAL HEROES Offer free or...

Video is one of the most engaging types of content on social media — and for good reason. Here’s why it works so well, and why your small...

Word of mouth has always been powerful, but in the digital world we're living in, online reviews are the new personal recommendations....

Fall means cooler weather, changing leaves—and yes, college football season! For small businesses, this time of year is more than just...

In today’s online world, algorithms change, ad costs rise, and social media reach can vanish overnight. But one thing remains constant:...

As summer winds down, it’s the perfect time for small businesses to shift gears and prepare for the busy fall season. With back-to-school...