Back-to-School = Time for a Marketing Reset

Back-to-school season isn’t just for students—it’s also a great opportunity for small businesses to reconnect with customers/potential members and generate new business. As routines settle back into place, people are ready to shop, schedule services, and tackle things they’ve been putting off.

Here are a few simple ways to make the most of the season:

• Refresh your social media. Update your cover photos, profile images, and messaging with a back-to-school/back-to-routine. It doesn't necessarily have to be "fall" themed, but just a reset right along with back-to-school.

• Run a limited-time promotion (fall sale!) Create a special offer to encourage customers/members to book, shop, or schedule before fall gets busy.

• Show off your expertise. Share helpful tips, FAQs, or seasonal advice that positions your business as the go-to expert. If you're promoting a service - what advantage do customers/members have if they start now?

• Reconnect with your email list if you haven't sent in awhile. Send a back-to-school/back-to-routine email featuring promotions/sales, recent projects or classes, or upcoming events.

• Support your community. Sponsor a school event, congratulate local students, or partner with another local business to build goodwill and increase visibility.

Head into fall with momentum by getting started now with your planning. And make sure to hit it from multiple angles - email, social, store signage, etc. If you need some assistance, you know where to find us!