FitPros: Our Top 10 Ideas to Attract New Members
- Amanda Cook
- 3 days ago
- 3 min read

Alright FItPros, here's our top 10 ideas for getting members in the door. Let's dive right in!
FREE CLASS FOR LOCAL HEROES
Offer free or discounted classes to teachers, healthcare workers, first responders, etc. It builds goodwill, and they often refer others. This makes for a good FB event!
YEAR-END POWER PASS
Let non-members try unlimited classes for $25, no commitment. It lowers the barrier for entry and gives them time to fall in love with the vibe. Good week to do this December 27-January 3?
CHECK-IN CHALLENGE
Members check-in on their FB page each class they participate in that week, enter their name in a drawing for each check-in. It’s short, easy, doesn’t require a photo. OR bonus points if they add a photo to their check-in!
WORKOUT & WIN WEEK
Members enter their name in a drawing for each day they participate. You’ll have a post that day on your page they add their photo to in the comments. Then they share the post to get people to vote on their photo.
Mon: Sweaty Selfie Day
Tue: Flex With Your Fav Instructor
Wed: Mid-Class Move
Thu: Show Us Your Pre or Post-Workout Snack
Fri: Fitness Friends Friday
HOLIDAY HUSTLE
Create a 12 days of fitness challenge. Members get a punch card (postcard size) with 12 labeled spots. Similar to bingo. Have a couple free punch days you announce on FB...they get to mark any spot off they’d like (do one early in the game).
HOLIDAY SAVINGS
Put a Christmas tree up and have these hanging on it. Or a bulletin board, poster, or email with them. Offer all of your passes, discounted, but have a limited number of each to create sense of urgency (obviously could have more if you want, just don’t tell them). Offer it early December. Your members can buy for friends and family...and who is the best referral? They are!
Trial Pass: $30 - 5 available
Single Class: $5 - 5 available
Unlimited Month: $50 - 3 available
8 Classes: $79 - 3 available
4 Classes: $35 - 3 available
FACEBOOK EVENTS
Use them to your advantage! Think of groups you could target...and ensure your marketing matches each.
Stay-at-Home Moms: 3 free sessions or a “Mom & Me” trial class
Working Women: 1 free session + discounted class pack
Active Adults (60+): 3 free gentle, low-impact classes or a free consultation + class
Teens & Young Adults: 1 free high-energy class + discounted monthly pass
Beginners/New to Fitness: 3 free beginner-friendly sessions or an intro workshop
BDOY CUSTOM EMAILS
Custom emails gives you a truly personal, local feel–not a generic corporate message. Use your own photos and send it from your email. Plus, you’re able to track who opens and clicks, then follow up with a text or call. This helps you turn interest into real sign-ups, it just takes a little effort.
12 DAYS OF DANCE PARTIES
Merry Monday
Twinkle & Tone
Fa La La Friday
Power Sculpt & Peppermint
Cardio Clause is Coming to Town
Christmas Country Hoedown
CREATE A FB EVENT FOR A FREE ELEVATE SESSION
Share info in the event about your upcoming sessions, but give a free trial class.
Non-members welcome to attend. Promote the new format, boost visibility in your community, and get potential new members in the door.
Need help getting these promos going? Give us a shout and see how we can help.