Leveraging Football Season Spirit in Your Marketing

Fall means cooler weather, changing leaves—and yes, college football season! For small businesses, this time of year is more than just fun for fans; it’s also a golden opportunity to connect with customers and build community spirit. Here are a few ways you can tap into the excitement:

Game Day Specials

Offer discounts or themed menu items on game days. Think “Touchdown Tacos,” “Victory Lattes,” or discounts when customers wear their team colors. If you've got a service-based business, maybe it's just about supporting your local team on social media or having some tailgate-type snacks on hand after class or in your shop!

Tailgate Tie-Ins

Speaking of tailgating, if your business sells food, drinks, or supplies, market them as tailgate essentials. Even non-food businesses can join in with promotions like “Pre-Game Deals” or “Tailgate-Ready Packages.” Example: if you've got a class time that's before or after a big game, promote it as a "pre-game" or "post-game" workout and encourage game day spirit.

Social Media Fun

Engage fans online by running polls (“Who’s winning Saturday?”), hosting score prediction contests, or sharing photos of your staff or members in fanwear.

Partner with Local Teams

Find out how you can support a local high school or college club, or create a small giveaway for fans. Supporting athletics shows your business is invested in the community. Get your name out there in the local high school football programs, banners on fences, etc.

Decorate and Celebrate

Deck out your storefront or center in local team colors. It grabs attention and creates buzz, and excites customers or potential members to be part of the action.

Football season brings people together—and your business can be part of the excitement. With a little creativity, you’ll build stronger customer connections while keeping the game-day spirit alive all season long. Give us a shout and see how we can help. 🏈