Long Summer Lull? Create Some Summer Buzz!

Summer can be a tricky season for small businesses. With vacations, unpredictable foot traffic, and shifting consumer habits, many local shops feel the summer lull. But a little creativity goes a long way when it comes to grabbing attention and bringing customers through your doors (or to your website).

Here are a few ways your small business can generate some heat and excitement this summer:

Launch a Summer-Only Special

Whether it’s a limited-time product or a seasonal discount, giving people a reason to act now helps create urgency and boosts visibility. Bonus points for adding fun summer flair—think “Sunshine Sale” or “Beat the Heat Bargain.”

Host a Mini Event or Pop-Up

A sidewalk sale, DIY workshop, or free community ice cream day can be just the thing to bring people out. Team up with another local biz for double the exposure and fun. Share teaser content on social media to build buzz in the days leading up to it.

Get Social—Literally

Run a photo contest or giveaway on Instagram or Facebook asking people to share how they’re spending summer. Offer a small prize or feature the winner online. It’s a low-cost way to build engagement and reach.

Embrace the Summer Vibes in Your Storefront & Online Presence

Switch up your visuals! Brighten your signage, update window displays, and add a seasonal splash to your social feeds or website. Show you’re active, relevant, and ready for summer.

Summer can be slow, but it’s also full of opportunity. With a little energy and some sunshine-inspired strategy, your business can turn the lull into a launchpad. Give us a shout and see how we can help.