Need More Engagement? Let's Make a Video.

Video is one of the most engaging types of content on social media — and for good reason. Here’s why it works so well, and why your small business should consider investing in it:

Video captures attention quickly.

Social media feeds move fast. Video is eye-catching and can stop someone from scrolling, especially if it has movement in the first few seconds.

It builds trust and connection.

Seeing a real person talk about a product, service, or story feels more authentic than just reading text. Or even showing what happens in your business or center. It humanizes the business and helps potential customers or members feel like they know you.

Algorithms favor video.

Platforms like Instagram, Facebook, TikTok, and even LinkedIn give video posts more visibility, meaning they often get more reach and engagement compared to static images.

It’s easier to explain complex ideas.

Video allows you to show your process, product, or results rather than just tell. This is great for businesses with a unique offering or service that benefits from a visual demonstration.

It drives action.

Studies show video posts often have higher click-through and conversion rates. People are more likely to remember and act on something they saw in motion.

It doesn’t have to be expensive.

Small businesses can create effective videos with just a smartphone, good lighting, and a clear message — no big production budget required.

If you want your content prioritized on social, and you want to see an increase in engagement and conversions, all it may take is a quick video. With just your smartphone, you can grab some video and/or images, send them to us, and we can put something together for you quickly! Give us a shout and see how we can help.