Smart Ways to Shine This Holiday Season

The holiday season isn’t just for retailers — it’s a great opportunity for service-based businesses to connect with customers and members, boost bookings, and build momentum for 2026. Here are seven ways to get ready:

Plan Your Holiday Offers

Think about how your services fit into the season. Offer gift certificates, holiday discounts, or bundled packages — for example, a “New Year Refresh” cleaning special or a “New Year New You” type package for heatlh-related businesses. Many customers are looking for meaningful, practical gifts, and your service could be exactly what they need.

Get Your Schedule Organized

The holidays often bring a mix of last-minute requests and unpredictable weather. Review your calendar, set clear booking deadlines, and confirm appointments ahead of time. Doing so helps you manage your team’s workload and keeps things running smoothly when business ramps up.

Communicate with Clients

Keep clients informed about your holiday hours, classes, weather policies, or special promotions. Use email, text, or social media to share reminders and updates. Proactive communication reduces confusion and shows your clients that you value their time and trust.

Prepare Your Team

If you have staff, gather them for a quick holiday game plan. Go over schedules, expectations, and service standards. Remind everyone how much their attitude matters — a friendly, reliable team makes a lasting impression and encourages repeat business or continued membership well into the new year.

Refresh Your Online Presence

Update your website (if applicable), Google profile, and social media pages with current hours, promotions, and contact info. Post photos, share testimonials, or highlight your seasonal offers. A little digital housekeeping goes a long way toward attracting new clients.

Spread Some Cheer

Decorate your workspace or cente and any company vehicles with a bit of holiday spirit. Share a warm thank-you message or participate in a community event. The holidays are a great time to show your business’s personality and heart.

Show Gratitude

Take time to thank your clients or members for supporting your business. A handwritten note, holiday card, or small token of appreciation helps strengthen relationships and keeps your name top of mind as people plan for the new year.

With a little planning and holiday spirit, your business can wrap up the year with success — and start the next one with even more momentum. Want some help? Give us a shout.