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How to Create Your Own Social Videos

  • Writer: Amanda Cook
    Amanda Cook
  • 2 days ago
  • 2 min read

If you’ve been avoiding video because you think it requires expensive equipment or professional editing software, think again. Some of the most engaging social media videos are being created every day with nothing more than an iPhone and a few minutes of planning.


People want to do business with people. Video helps potential customers/members see the faces behind your business, hear your voice, and build trust before they ever pick up the phone or walk through your door.


Step 1: Pick One Simple Topic

Don’t overthink it. Start with a single idea, such as:

  • A common customer/member question

  • An upcoming promotion

  • A new service, product, or class

  • A quick tip or how-to

  • A behind-the-scenes look at your business


Aim for videos that are 30-60 seconds long.


Step 2: Use Natural Light

Stand facing a window or film outside during the morning or evening hours. Good lighting instantly makes your videos look more professional without spending a dime.


Step 3: Hold Your Phone Vertically

Most social platforms favor vertical video. Hold your iPhone upright and keep the camera lens clean for the best results.


Step 4: Just Start Talking

You don’t need a script. Simply introduce yourself, share your tip or message, and invite viewers to contact you or learn more.

A simple formula:

  • Introduce the topic

  • Share one helpful point

  • End with a call to action


Step 5: Add Captions

Many people watch videos with the sound off. Use built-in caption tools on Facebook, Instagram, or TikTok to make your content easier to consume.


Step 6: Post It

The biggest mistake small businesses make with video is never posting it. Remember, your audience isn’t expecting a television commercial. They’re looking for authentic, helpful content from a local business they can trust and you can deliver on that!


Pro Tips for Better Videos

  • Keep your videos under one minute.

  • Smile and show your personality.

  • Film multiple videos in one session and save them for later.

  • Don’t worry about perfection—authentic beats polished every time.

  • Start with a strong opening to grab attention in the first three seconds.

  • Show your work, employees, or customers/members whenever possible.

  • Consistency matters more than quality. One video per week is better than ten videos followed by months of silence.


The best video strategy isn’t the most expensive one. It’s the one you actually do. If you need some assistance, you know where to find us!

 
 
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